We had the privilege of contributing a custom wallpaper to the Rough Trade store that opened in Williamsburg, Brooklyn in late 2014. Rough Trade, independent purveyors of great music since 1976, based in London and Nottingham, England pushes against the notion that records and music retailing have gone by the wayside. The huge music emporium in Brooklyn creates a complete experience with live shows, food service and an interactive hang out area, the #guardiangreenroom featuring a custom wallpaper printed in our studio. Designed by Mohawk, a London-based branding firm, the unique space hosts interviews with the latest artists and allows users on both sides of the Atlantic to review current music releases, relax, tweet or play ping pong, all while surrounded by a striking custom mural.
The custom wallpaper design, replete with NYC and music iconography, features panels that create a huge mural. We printed the pattern on an eco-friendly PVC-free, smooth, non-woven material which is well-suited for commercial environments, while being sustainable and biodegradable. The non-woven material has a crisp, clean print quality that works perfectly with these custom graphics.
After printing the order in our studio, Robertson was on-site in Brooklyn to ensure that the installation went smoothly along with our expert paper-hanger based in NYC.